Recruiting in 2016 can be one of the most difficult tasks for college band directors. While there are several events directors attend in which they can meet prospective students, finding a variety of ways to keep your program in the mind of these students is important. Many directors are being creative in accomplishing this task, but some old practices work just as well. Here are a few ways that I have found successful over the years.
Phone Calls – While emailing students can be easier – mostly because you can email on your schedule and they can read on their schedule – it is less personal than a phone call. Additionally, I have found that high school students do not check their emails as often. Spending a evening making phone calls to students can be very effective. Many universities have call centers that are willing to allow you and some of your students to come in a perform a calling campaign. I encourage representatives from your program calling prospective students as they can answer more specific questions regarding the ensembles and requirements than admissions counselors (who are also vital to your efforts).
Work with Admissions Offices – Remember how I said that admissions counselors were vital to your efforts? Get to know them! Make yourself known to them and give them information that prospective students require. Because of the relationships I built with counselors at previous positions, they would often call me when students were visiting campus. This allowed me to meet the students or set up a time for them to meet with a current band member. When it came to band events, counselors would often ask to assist or send materials. These relationships are crucial to meeting your program’s needs.
Get students to campus – The best way for prospective students to get an understanding of your program is to get them on campus. Invite them to concerts, honor band festivals, or other campus events. One of my favorite ways is to have student attend a football or basketball game and sit with current ensemble members. Many of the prospective students may not be music majors, and sitting with current members who represent the university as a whole will allow them to talk to each other and get a sense of group expectations.
Go to Prospective Students! – It is great to get out of the office every once in a while. It was my goal to visit at least one school a week. This not only allowed me to meet students but build relationships with band directors. The more often students see you, the more comfortable they will be when the attend classes. When you go, try to take some university memorabilia (check with your admissions office to see if they have anything) to hand out. This is the main reason I do not put dates/years on band t-shirts. You can hand out left over shirts!
Special Moments – Find ways to celebrate your current and future students. Have current members write a personalized postcard to prospective students or former band director. If the prospective student lives in the same or surrounding communities, put a sign in their yard. Do a “Letter of Intent” signing like you see with athletic teams and get the local media to come out. There are many ways to accomplish this, you just need to be creative.